As China's National Sports Industry Base, Jinjiang has remained steadfast in advancing its manufacturing roots, driving full-chain development in sports equipment. The "Jinjiang Model" exemplifies how traditional industries in Quanzhou can thrive through technological innovation, fostering unique cluster advantages, brand power, and market leadership. Among its standout enterprises is Xinming Shoe Materials, located in Yangdai Liupu Industrial Zone, Chen Dai Town. Guided by the Jinjiang Model, Xinming has emerged as a pioneer in high-performance functional soles through relentless innovation. Recently, the company achieved a milestone: after rigorous evaluation by Fujian's Department of Science and Technology, Xinming was named a 2022 Fujian Provincial "Tech Trailblazer" Enterprise—a prestigious endorsement of its R&D capabilities and technological prowess.

Criteria for "Tech Trailblazer" Recognition

The selection, aligned with Fujian's Cultivation Plan for Leading Tech Trailblazer Enterprises (2016–2020), honors companies with:

• Strong innovation capacity and growth potential

• Market-leading proprietary technologies

• Industry leadership and示范效應

• Dedicated R&D teams and facilities

Dual Honors: Provincial Tech Trailblazer & National High-Tech Enterprise

Founded in 1993, Xinming Shoe Materials Technology Co., Ltd. is a national high-tech enterprise specializing in outdoor and safety soles. With a total investment of 65 million RMB, its modern facilities span 10,000+㎡, housing cutting-edge R&D equipment, quality testing systems, and production lines. Core offerings include:

• Sole mold development

• Rubber/EVA/IP/MD/TPU soles

• Integrated sole manufacturing with in-house mold production

Under GM Lin Feiming’s leadership, Xinming prioritizes "eco-friendly material innovation", achieving breakthroughs like:

• OilGrip?: Anti-slip technology for oily surfaces

• IceGrip?: Ice-resistant traction system

• WetGrip?: All-weather wet/dry slip resistance
  These patented solutions have solidified its competitive edge. In 2021, Xinming swept "Influential Material Supplier" and "Innovative Material Award" at the China Footwear Summit, earning industry acclaim.

Lin Feiming: A Visionary Craftsman

Honored as "Master Craftsman of China’s Footwear Industry (40 Years of Reform & Opening-Up)", Lin steered Xinming’s pivot to premium functional soles. The company holds ISO9001 certification and complies with EN ISO 20345:2011 (European safety footwear standards). Xinming’s design philosophy centers on comfort, safety, and adaptability, empowering wearers to traverse any terrain with confidence.

Future Roadmap

Leveraging its "Tech Trailblazer" status, Xinming will:

• Deepen innovation under the Jinjiang Model

• Strengthen supply chain resilience

• Elevate brand recognition globally

• Drive high-quality growth for China’s footwear industry

From Jinjiang to the world—Xinming strides forward, sole by sole!